The prophet directs a powerful call specifically to the royal family, demanding their full attention to the word of God. This address targets not just the current monarch, but extends to his sons and his high-ranking officers, who together form his royal court and household [רד״ק, אברבנאל].
While a demand to listen might seem stern, this specific attention to the royal establishment carries an underlying message of hope. The very fact that God continues to send prophecies directly to them shows that a surviving remnant of the Davidic line is destined to remain [מלבי״ם].
The flow of the message shifts abruptly as it turns to the royal family. The primary approach among commentators is that this serves as a continuation of earlier instructions, seamlessly carrying over God's previous command for the prophet to speak and directing it toward the king's household [רד״ק, מצודת דוד, ביאור שטיינזלץ]. Another perspective avoids assuming any unspoken instructions; instead, it views the sudden shift as a dramatic, direct turn by the prophet himself, calling out straight to the royal house to hear God's word [אברבנאל].