The sudden and absolute downfall of those who seem successful in this world often leaves onlookers in a state of deep shock. People watch in disbelief, wondering how those who appeared so secure could be reduced to total ruin in a single instant [רד״ק, מצודת דוד, מאירי, ביאור שטיינזלץ]. This collapse is not just a temporary setback; it is a complete and final end [מצודת ציון, ביאור שטיינזלץ]. Going deeper, [אבן עזרא] explains that this absolute ruin extends to their very souls. They are reduced to nothingness, and their memory is completely erased from the world as if they were nothing more than an empty dream.
The primary approach among commentators is that this rapid destruction is brought about by sudden, overwhelming terror, intense fear, and horrifying troubles [ביאור שטיינזלץ, מצודת דוד, מאירי]. Offering a completely different perspective, [רש״י] suggests that this downfall is executed at the hands of demons. Looking at the shock of the observers from another angle, [אלשיך] introduces a surprising thought. The sudden death brought on by these terrors is not merely a punishment, but it actually holds a strange advantage for them. By dying so quickly, they are spared from witnessing and experiencing even greater horrors that were destined to strike them as the wheel of fortune continued to turn.