Moses extends a heartfelt invitation to his father-in-law, offering a shared destiny as the Israelites journey toward the Promised Land. This call is a deep assurance that joining the nation as a convert will not diminish his standing, but rather grant him lasting honor and a rightful place among the people.
Commentators explore the exact nature of the reward Moses offers. One perspective highlights a profound spiritual gift. Although Jethro possessed material wealth in his native land, Moses offers him God's direct providence and the revelation of His presence in the Chosen Land [ביאור יש״ר]. Furthermore, righteous converts who join the nation merit the absolute reward of the World to Come, inheriting the spiritual portion originally intended for Esau [אדרת אליהו].
Conversely, the primary approach among commentators focuses on a physical reward. According to standard law, a convert does not receive a tribal portion in the division of the Land [שפתי כהן]. Therefore, Moses explicitly promises a land estate in exchange for his vital assistance [העמק דבר]. The promise refers to a singular, predefined gift that was allocated for him in advance, ensuring that the Israelites would not have to give away their entire livelihood to reward him [משכיל לדוד].
This specific reward is identified as the lush, fertile region of Jericho, measuring exactly five hundred by five hundred cubits [רש״י, שפתי חכמים, קיצור בעל הטורים]. During the division of the Land, this prime plot was intentionally left vacant to eventually compensate whichever tribe would host the future Temple. In the interim, it was granted as a temporary inheritance to Jethro's descendants [רש״י, ברכת אשר על התורה]. Entrusting him with a plot so closely tied to the future Temple site reflects his immense spiritual stature, as the significance of a location mirrors the greatness of the one who dwells there [גור אריה]. This grant effectively expanded the borders of the Land beyond the territories of the original seven nations [חזקוני], granting Jethro's family full ownership rights, which included the ability to bring first fruits and to be buried in the Land of Israel [צפנת פענח].
Moses offers a dual reassurance to Jethro. First, he promises that Jethro will never be viewed as inferior because of his status as a convert; instead, he will enjoy equal rights and hold a position of greatness in the eyes of the people [אור החיים]. Second, the offer underscores the immense gratitude the nation owes him. Jethro's decision to abandon his homeland and idolatry to follow the God of truth serves as a powerful example [הכתב והקבלה]. Because his guidance and companionship directly contribute to the success of the Israelites, the nation is duty-bound to repay his goodness with their own [מלבי״ם, בכור שור, הכתב והקבלה].
While the immediate outcome of this conversation is not fully detailed at this moment in the journey [ביאור שטיינזלץ], commentators agree that the promise was ultimately fulfilled. Jethro likely returned to his home city only temporarily to convert his family and bid farewell to his acquaintances. Eventually, he or his descendants returned to the Israelite camp, entered the land of Canaan, and claimed their promised estate in Jericho [אור החיים, ביאור יש״ר, ברכת אשר על התורה].