When a location in the wilderness receives a new name, it serves as a lasting memorial to the events that unfolded there. In this instance, the site was named to permanently engrave the memory of the people's failure and the resulting punishment into the national consciousness. The name Burning was given to the location to publicize the sin of the Israelites, who sought to cast off the responsibilities of the Commandments and surrender to material desires. The fire that struck them operated measure for measure. God responded to the burning heat of their internal lust with an actual, physical fire [צרור המור].
The exact location of this event in relation to the Israelites' travel itinerary presents an interesting geographical question, specifically concerning their next recorded stop, the Graves of Lust. One perspective suggests that Burning and the Graves of Lust are simply two names for the exact same place [חזקוני].
However, the primary approach among commentators offers a more nuanced understanding based on the sheer size of the Israelite camp. According to this view, the nation did not actually travel from the site of the fire to the Graves of Lust. Instead, both events occurred during the exact same encampment. Because the camp was massive, the new name applied only to the edge of the camp where the flames descended, rather than the entire area. The fire struck one specific section, which was named Burning, while the subsequent events of the people's lust and their burial took place in a completely different sector of that same vast camp, earning the separate title of the Graves of Lust [רמב״ן, הטור הארוך, ביאור יש״ר, ביאור שטיינזלץ].